Passion for fashion: Lloyd Boston proves style and New Jersey go hand-in-hand

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If the only thing you know about New Jersey is what you see on television – aka “Jerseylicious,” “Jersey Couture,” “Jersey Shore” and “The Real Housewives of New Jersey” – you may be under the false impression that everyone in the Garden State wears bedazzled animal prints 24/7.

Jersey native Lloyd Boston shared fashion tips and fall/winter clothing from Jones New York during Fashion's Night Out in New York City last week./All photos by Ava Gacser

That’s where you’d be wrong – and Lloyd Boston is proof of that. The New Brunswick native is a fashion style expert with four books and a TV show, “Closet Cases,” under his belt. His latest tome, “The Style Checklist: The Ultimate Wardrobe Essentials For You,” dropped earlier this month. A regular contributor to the “Today” show, Lloyd appeared on the morning program twice last week alone to talk fashion. He will add to his list of TV appearances when he drops by “The Wendy Williams Show” on Sept. 15 (check local listings) and  “The Martha Stewart Show” on Hallmark Channel at 10 a.m. Sept. 22.

Lloyd also took part in New York City’s Fashion’s Night Out on Friday, which is where I met up with him. As spokesman for Jones New York, Lloyd dazzled Lord & Taylor shoppers with a fashion show and commentary, and later offered tips – as well as photos and autographs – to his admirers.

Lloyd is always quick to credit his mother, Lynell Boston-Kollar, for his many successes.

“She allowed me to be myself with my clothes,” he told me about his Central Jersey upbringing. “Some outfits were more successful than others. But there was no judgment from her.”

In fact, Lloyd said he was inspired by his mom’s “great, ladylike, natural features” and her appreciation for simplicity in fashion.

“It’s a timeless look that I think I mimic to this day,” he said.

It makes sense, then, that timeless pieces that never go out of style are the subject of his latest book, “The Style Checklist.”

“I know that embracing the classics will take you further than following trends,” he said. “You can always add inexpensive trendy accents when you choose.”

Lloyd’s taste in TV shows also reflects his fashion sense.

‘Mad Men’ is one show I make time to watch,” he confessed. “I could watch it on mute.”

And, like any other fan, he was beyond excited when he came face-to-face with one of its stars.

“I interviewed Christina Hendricks on the red carpet,” he admitted. “I almost melted in her ample bosom.”

Although there are many celebrities whose styles he admires – including Diahann Carroll and Diane Keaton – he prefers offering style tips to everyday women.

Lloyd poses with me during his Jones New York presentation at Fashion's Night Out.

“Real women need me more and appreciate me more,” he said. “It’s a fun challenge…  I like the joy (they) get from feeling more confident.”

While the fate of his own TV show, “Closet Cases,” formerly of the now-defunct Fine Living Network, is uncertain, Lloyd is hopeful its new home, HGTV, orders another season.

“I think they’re testing the show out to see how viewers respond,” he said.

In the meantime, Lloyd is busily promoting his new book. His mother, Lynell, will host a public book-signing party for him at 6 p.m. Sept. 15 at Delta’s in New Brunswick.

The fall/winter Jones New York collection is also on his mind. He said nubby tweeds, cashmere sweaters and faux fur collars will be hot items as the cold weather approaches. A complete listing of Lloyd’s appearances – which also include a stop by Lord & Taylor in Westfield, NJ, on Sept. 23 – is available on his Facebook page. He also tweets regularly.

Vodpod videos no longer available.

Considering Lloyd is always dressed to the nines when I’ve met him (you can read my previous articles about him here, here and here), it’s surprising that he admits to being super casual at home.

“I’d throw on a caftan in a minute,” he said.

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